Author: Kate McGuinness

  • Killer Advertising

    At the beginning of each year, most of us consider changes we would like to make in our personal lives. I decided to bypass the usual weight and fitness resolutions and focus on institutions I’d like to change. The list is long, but I have prioritized mass-market advertisements because they are pervasive and have the […]

  • A Primer For Primary Earners

    Mass media has trumpeted a market research study’s conclusion that young, single, childless, white women living in cities out-earn their male counterparts. Feminists would love to embrace the results, but, in fact, the analysis has many flaws, including the failure to account for educational differences. That hasn’t stopped The New York Times from characterizing this […]

  • Women Battle Law Firm Bias

    Gender diversity is good for business. As a 2010 McKinsey Global Survey reported, 72 percent of executives “believe there is a direct connection between a company’s gender diversity and its financial success.” The study also noted that companies with the greatest gender diversity had better than average operating results and returns on equity. Yet, despite […]