Role Reboot

What Toy Commercials Are Really Selling Your Children (Hint: It’s Not Toys)

Toy ads would have us believe that all girls are happy and love sunshine and cupcakes, while boys are active and busy building and smashing things. When was the last time you sat and watched cartoons on a Saturday morning? Recently, I snuggled in bed with my husband and 9-year-old daughter to watch some ‘toons. […]

Hello Kitty Is Not A Cat, But A Girl…Without a Voice

Sexism is so normalized that we don’t even notice that this iconic female character doesn’t have a mouth—the body part that would allow her to speak her mind. I remember walking into the Sanrio store as a little girl and thinking I had landed in heaven. No other store in our suburban mall carried what […]